Ad Tech Briefing: Amazon’s auction trial puts agentic advertising’s trust problem in focus
Digiday ·
Unsealed FTC allegations underline pre-existing questions over black boxes.
Amazon, along with its Big Tech cohorts, wants advertisers to trust its AI more, but fresh allegations from federal regulators underline concerns over such platforms.
Last week, the Federal Trade Commission published newly unredacted details from its lawsuit accusing Amazon of secretly inflating advertising prices, with similar charges against Google still fresh in the public mindset.
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