Everyone Stopped Drinking. So Why is Boxed Wine Booming?
Inc.com ·
Boxed wine used to mean Franzia and frat parties. A new crop of brands is convincing consumers to pay $25 to $150 a box—and finding growth in an alcohol market that’s otherwise shrinking.
Boxed wine used to mean Franzia and frat parties. A new crop of brands is convincing consumers to pay $25 to $150 a box—and finding growth in an alcohol market that’s otherwise shrinking.