Ogilvy and CAA launch partnership to clone celebrity talent for AI ads
Digiday ·
Big names like actor Terry Crews and athletes could soon appear in AI-generated ads across the web. But they will be marked as such.
Body doubles are a popular subject in horror cinema. Usually, the doppelganger is the villain of the piece. But now, one of the leading gatekeepers in Hollywood is set to begin working with creative agency Ogilvy to run brand campaigns featuring entirely AI-generated celebrity appearances.
The WPP agency has inked a partnership with Creative Artists Agency (CAA) to generate AI ads featuring the actors, athletes and high-profile creators on CAA’s roster.
“We are witnessing the ‘NIL moment’ between advertising and entertainment,” said Carol Reed, global chief innovation officer at Ogilvy, referencing the Name, Image and Likeness industry that has grown around college sports influencers in the U.S. in recent years . “We’ve created a system where the biggest stars can license verified digital replicas safely… unlocking unprecedented agility for brands and assured control for talent.”
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