Why holiday returns demand fresh thinking from retailers
Digiday ·
Tony D’Onofrio, president, Sensormatic Solutions
The holiday season is a time to unplug. Schedules become more flexible, families come together and many workplaces shift into a lower gear — except for those working in retail. Then, the holiday experience is something altogether different.
Far from a signal that relief from the grind is near, it’s the time when pressure to perform reaches a fever pitch. With so much potential revenue on the line, inventory must be accurate, shelves must stay stocked and omnichannel operations must run without a hitch. Getting it right this holiday season will mean approaching one of retail’s most persistent challenges through a new lens.
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