OpenAI’s new business agents give brands a free way into the conversation it’s also selling as an ad
Digiday ·
OpenAI is giving brands a free route into ChatGPT conversations through business agents, but keeping control of the data and recommendations.
The sponsored link had a good run. Its successor might talk back.
OpenAI certainly thinks so. Businesses can now claim a profile in ChatGPT through a new Business Hub, get verified and feed in product and company details. In the U.S. (for now), e-commerce and online services businesses can go a step further and publish a business agent – a separately labelled chat that speaks for the brand once a user wants to dig into a product. OpenAI’s vp of monetization Benji Shomair declined to share a timeline for further rollout.
He did, however, clarify that the business agent is the free, organic way into a format Digiday reported on in September, when OpenAI started testing it as a paid ad.
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