Carefree shoppers most likely to receive retail discounts, study finds
Phys.org ·
Research involving Durham University Business School reveals how retailers target customers most likely to spend more. Shoppers who take a more carefree approach to spending are more likely to receive personalized discount codes from retailers, according to the research.
Research involving Durham University Business School reveals how retailers target customers most likely to spend more. Shoppers who take a more carefree approach to spending are more likely to receive personalized discount codes from retailers, according to the research.