Roberto Andrade Dirak Promoted to President of Warner Music Latina, A&R Latam
Billboard ·
"As Latin sounds redefine global music, our focus remains on building the regional foundation artists need to scale their careers worldwide," Andrade says.
Roberto Andrade Dirak has been promoted to president of Warner Music Latina and A&R, Latin America, Warner Music Group announced Monday (Oct. 26). Based in Miami, Andrade will continue reporting to Alejandro Duque , president of Warner Music International. As part of his expanded role, Andrade will partner closely with regional leadership and local A&R teams to shape genre strategies, identify emerging market opportunities and advise on high-profile signings, according to a press release. He will also drive creative synergies and foster high-impact collaborations across the region to scale artist success.
“I’m deeply grateful for Alejandro’s continued support as we champion authentic talent, stay close to the culture, and trust artists early in their journeys,” Andrade said in a statement. “As Latin sounds redefine global music, our focus remains on building the regional foundation artists need to scale their careers worldwide.”
Duque added: “Roberto’s grasp of Latin culture and its rich musical diversity, combined with his relentless creative drive, has been instrumental in taking Warner Music Latina to unprecedented heights. As President of Latina & Latam A&R, his expanded scope will allow him to champion our incredible artists across the entire region and amplify their impact, so I’m thrilled to continue partnering with him as we embark on this next chapter of growth.” Since taking the helm at Warner Music Latina five years ago, Andrade has spearheaded significant artist signings, innovative strategic partnerships and creative breakthroughs across Latin music. Identifying emerging talent early in their careers, he has helped position Warner Music Latina at the forefront of urban music movements, particularly in key talent exporters such as Puerto Rico and Colombia, with recent roster additions including rising stars Clarent and Aria Vega .
His team has also signed highly sought-after emerging trap talent Fanta Rosario, De La Rose and Kris R, alongside newcomer Tury, internationally acclaimed DJ/producer Kybba and Ecuador’s No. 1 breakout artist Jombriel. Furthermore, Andrade strategically transitioned Yami Safdie from Warner Music’s Southern Cone affiliate to Warner Music Latina to accelerate her global crossover. Through Warner Music Latina’s Power Trap House initiative, Andrade has championed a new generation of Puerto Rican urban talent, the release adds. The initiative has supported artists including Clarent, De La Rose, Luar La L, Izaak, Hanzel La H, Rowma, Pao Pao, Jotarosa, Jon Z and Fanta Rosario, alongside global superstar Myke Towers. Andrade was also early to capitalize on Cuba’s booming reparto movement, signing two of the genre’s leading figures in the U.S.: Dale Pututi and Nesty. Beyond new signings, he has led the strategy for key artists such as Danny Ocean, Elena Rose, Blessd and W SOUND.