Dolly Parton’s Cup of Ambition Coffee Line Arrives With New Ad Starring Singer Filmed Before Her Death
Billboard ·
The coffee line arrives just in time for National Coffee Day.
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In her 1980 hit “9 to 5,” Country Music Hall of Famer Dolly Parton famously sang of waking up and starting her day by pouring herself “a cup of ambition.”
Now, the late music icon’s new coffee line, Cup of Ambition, is available for purchase at the line’s website , Community Coffee’s website, TikTok Shop and other major online retailers, including Amazon and Walmart , just in time for National Coffee Day Tuesday (Sept. 29). The coffee line was created in partnership with the family-owned Community Coffee brand, and previously debuted at Dolly’s Tennessean Travel Stop, located south of Nashville.
Parton, a country music icon with 25 No. 1 Billboard’s Hot Country Songs chart hits during her career, died Aug. 25 at age 80, following a cancer battle.
“I thought the Cup of Ambition would be a fantastic name for a coffee brand, and I’ve been working towards this for over 40 years,” Parton had said in June when she was visiting Dolly’s Tennessean Travel Stop. “This is just one of those dreams that’s taken a little longer than I thought it might, but we’ve got it and it’s working. I can’t wait for you to try it. But I couldn’t be more happy with it. Community Coffee has been a fantastic partner for me and I like the way they think.”
The coffee line’s rollout includes a trio of commercials that Parton filmed in July. The first spot released Tuesday as part of the fall advertising campaign, and highlights Parton preparing for her day with a cup of coffee from her Cup of Ambition line.
“Dolly had a warmth that made you feel like you’d known her forever,” Donna Saurage, third-generation owner of Community Coffee, said in a statement. “We connected over our love of family, serving our communities and bringing people together, and it was a true joy to help make her dream of a Cup of Ambition coffee become a reality.”
The Cup of Ambition line also supports Parton’s Imagination Library. Community Coffee will serve as the anchor funding partner for Lafayette Parish, expanding the company’s commitment to early childhood literacy in its homestate of Louisiana — and consumers can also support the mission with an optional donation to the Imagination Library during checkout at Cup of Ambition’s website.
The launch campaign will bring Dolly’s Cup of Ambition and Community Coffee to several places as part of the Cup of Ambition Sip & Sample Tour. A Dolly Coffee Trolley and coffee carts will bring the coffee to the Country Music Hall of Fame and Museum in Nashville as part of the run of the museum’s “Dolly Parton: Journey of a Seeker” exhibit, which runs through Oct. 4. The tour will also make stops at Nashville’s Grand Ole Opry, multiple universities and select dates of Dolly Parton’s Threads: My Songs In Symphony , as well as Dolly Parton’s Smoky Mountain Christmas Carol productions.