Avex Increases Ownership of Brandon Silverstein’s S10 Entertainment
Billboard ·
The Japanese entertainment giant now owns 85% of S10, with a shared goal of reaching 100%.
Japanese entertainment company Avex has upped its ownership of Brandon Silverstein ‘s S10 Entertainment to 85%, including its management, recording and venture arms, it was announced on Tuesday (Sept. 29).
Avex has been investing in S10 since the Japanese company launched its U.S. division in 2020. After naming Silverstein the CEO of its newly launched Avex Music Group (AMG) last year, Avex further integrated S10 into its global operations, announcing it had acquired 100% of S10 Music Publishing and increased its stake in S10 Management. At the time of the acquisition, the publishing roster included songs recorded by Justin Bieber , Drake , Tate McRae , Doja Cat , Post Malone and Rihanna .
Alongside the newly announced acquisition, Silverstein’s role in AMG continues to expand. In addition to his role as CEO of S10 and AMG, Silverstein sits on the board of and is an equity partner in AMG. Now, his purview expands across recorded music, publishing, live entertainment, touring and investments.
In March, AMG scored a major win, signing superstar Bruno Mars to a global music publishing administration partnership that began after Mars completed his current contract with BMG/Warner Chappell this summer. The following month, AMG announced it had launched a $100 million fund to acquire music copyrights, companies and publishing catalogs over the next 12 months. Its first acquisition was the publishing catalog of Teddy Swims collaborator and songwriter Infamous.
“S10 began with a belief in exceptional talent and what we could build around it,” said Silverstein in a statement. “This next chapter is an opportunity to build on that work at a greater scale with Avex, investing in talent, developing new businesses and creating more opportunities across markets.”
Added Katsumi Kuroiwa , CEO of Avex Inc.: “S10 is an exceptional management company that is playing a key role in realizing our global ambitions…Together, we will bring the full breadth of Avex’s capabilities to artists and creators around the world.”