How Beauty Brands Can Ride the Live Shopping Wave
WWD ·
Live selling, once a boon for beauty sales in the '90s and 2000s, is back via TikTok Shop. But what does a winning formula look like for brands on the platform?
Live selling, once a boon for beauty sales in the '90s and 2000s, is back via TikTok Shop. But what does a winning formula look like for brands on the platform?