New TOURISE and LIONS Advisory Study Reveals How Creativity Creates a Commercial Advantage for Destination Growth
Financial Post ·
50% of travelers cannot remember the last advertisement they saw for a tourism company or destination, with a further 7% unsure Tourism faces an $11 billion marketing investment gap: restoring the category’s share of voice to 3% would require global travel and transport ad spend to reach $43.4 billion by 2027 63% of Large Language […]
RIYADH, Saudi Arabia -- TOURISE, the world’s premier platform for shaping the future of global tourism, today released IDEAS That Travel , a new report developed in collaboration with LIONS Advisory. The study finds that while travel demand is rising, tourism brands are competing for attention in a more fragmented, socially driven and AI-mediated environment, where visibility alone is no longer enough to secure preference and growth. Read More