Tommy Hilfiger Leads NYFW With $58M MIV, Showcasing Global Talent Strategy and Social Media Power
WWD ·
The brand's multimarket approach and social-first storytelling propelled it to the top of NYFW, with nearly 90 percent of its MIV coming from social media.
The brand's multimarket approach and social-first storytelling propelled it to the top of NYFW, with nearly 90 percent of its MIV coming from social media.