Deion Sanders’ Colorado Legacy: a Graveyard of Discarded Marks
Sportico.com ·
Deion Sanders, the University of Colorado’s $10-million-a-year football coach, arrived on the Boulder campus in December 2022 raring to turn nearly every facet of his larger-than-life persona into a marketable brand. But now in Year 4, his conversion rate from idea to registered intellectual property is looking a lot like the struggling Buffaloes’ offense. An […]