Apple’s Safari block hands WPP a fresh case for InfoSum
Digiday ·
Apple’s crackdown on the tricks advertisers use to track the same person across different sites and devices keeps tearing through large parts of the ad industry. WPP (if its CEO is to be believed) has barely felt it.
Cindy Rose said as much on the company’s third-quarter earnings call today yesterday. Richard Kramer, founder of equities research firm Arete Research, asked how exposed WPP was. Minimally, according to Rose, because the holdco’s data business is no longer built around the practice Apple is now shutting down.
“What I will say is it doesn’t really impact our data solution at all because we don’t rely solely on identity matching,” Rose said on the call.
Continue reading this article on digiday.com . Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.