Amid a difficult transitional year, The Trade Desk posts a rare quarterly revenue decline
Digiday ·
The Trade Desk's Jeff Green hints at potential M&A, while rival DSP Viant buys Waymark.
The latest batch of ad tech earnings disclosures was made public after the bell yesterday, with The Trade Desk posting a rare annual revenue decrease, only the second in its decade as a publicly listed company, and a sign of the scale of its turnaround challenges.
The industry’s largest independent demand-side platform, whose immediate rivals are Amazon and Google, recently trumpeted the return of The Trade Desk cofounder and CTO Dave Pickles to help mount its comeback after a challenging 18-to-24 months .
The DSP posted Q3 revenue of $736 million , representing a 0.5% annual dip – the last such dip occurred at the depths of business uncertainty during the Covid-19 pandemic – a sign of the scale of the turnaround challenge it faces.
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