Digiday Media Buying Summit October Recap: Assessing the ups and challenges of AI’s spread across the media agency landscape
Digiday ·
A recap of the sessions and insights coming out of Digiday's Fall Media Buying Summit, which centered on AI's impact on the media agency world.
Artificial intelligence has in short order swept across all facets of the media agency world, from internal tools that save time and improve efficiency to planning and measurement tools that dig deeper into oceans of data to identify audiences for their clients, to even creative production that works at geometric levels of produtivity. But agencies are also called upon to offer consultative guidance to clients on how the latter can put AI to use. The crush of effort has resulted in new priorities and pressures at both independent and holding company.
Each Digiday event kicks off with the edit team breaking down current industry themes. Here’s where we think we are:
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