Brand & logos
You are Crossref on Crossref ·
Resources for members, service providers, and partners referencing Crossref in their communications. Logo Versions Version When to use Primary (stacked) Default. Icon above wordmark on white. Landscape When height is limited. Icon to the left of the wordmark. ‘Metadata from Crossref’ To indicate that metadata has been sourced from Crossref. All logo files are at assets.crossref.org . Reference them directly rather than downloading, so your site picks up any future updates automatically. Contact our community team for variations or special use requests. Stacked logo (default) < img src = "https://assets.crossref.org/logo/crossref-logo-200.svg" width = "200" alt = "Crossref logo" > Landscape logo < img src = "https://assets.crossref.org/logo/crossref-logo-landscape-200.svg" width = "200" alt = "Crossref landscape logo" > Reversed logo (white on dark) Use on dark or richly coloured backgrounds where the colour logo would clash. This file is not on the CDN—contact the community team to request it. Icon only For contexts where the wordmark is not needed (favicons, avatars). Use sparingly. Contact the community team to request this file. ‘Metadata from Crossref’ logo Use this if you display metadata sourced from Crossref. < img src = "https://assets.crossref.org/logo/metadata-from-crossref-logo-200.svg" width = "200" alt = "Metadata from Crossref logo" > Logo do nots Do not alter proportions, rotate, or recolour the logo Do not reposition the icon relative to the wordmark, or use the wordmark alone Do not place the logo over photographs or complex backgrounds Do not add text, labels, or effects to the logo Do not create your own brand extensions using the Crossref icon Do not write “CrossRef”—the lowercase ‘r’ is intentional Displaying Crossref DOIs Crossref DOIs are persistent links and must be displayed as full HTTPS links in reference lists and anywhere they appear. Correct: https://doi.org/10.XXXX/XXXXXX Incorrect: doi:10.XXXX/XXXXXX You can optionally prepend the Crossref icon to the link: https://doi.org/10.13003/5jchdy See the official Crossref display guidelines for full details. Displaying DOIs as full HTTPS links (and following the full display guidelines) is an obligation of Crossref membership. Colour palette Primary palette Name Pantone CMYK RGB Hex Cyan Blue 631 C C:74 M:0 Y:13 K:0 R:62 G:177 B:200 #3eb1c8 Sand 7527 C C:15 M:13 Y:21 K:0 R:216 G:210 B:196 #d8d2c4 Grey 445 C C:68 M:54 Y:55 K:29 R:79 G:88 B:88 #4f5858 Red Red 032 C C:0 M:86 Y:63 K:0 R:239 G:51 B:64 #ef3340 Yellow 123 C C:0 M:19 Y:89 K:0 R:255 G:199 B:44 #ffc72c Dark Blue 634 C C:100 M:27 Y:0 K:49 R:0 G:95 B:131 #005f83 Cyan Blue #3eb1c8 Sand #d8d2c4 Grey #4f5858 Red #ef3340 Yellow #ffc72c Dark Blue #005f83 Secondary palette For illustrations, data visualisations, event materials, and accents. Name Hex Light Sand #e4e0d6 Green #00ab84 Mocha #a39382 Gold #ffa300 Orange #fd8332 Dark Red #a6192e Light Sand #e4e0d6 Green #00ab84 Mocha #a39382 Gold #ffa300 Orange #fd8332 Dark Red #a6192e Typeface We use Inter , a free, open-source typeface optimised for screen legibility. It covers over 2,000 glyphs across 147 languages. Weight Use Regular (400) Body text Medium (500) Navigation, secondary UI SemiBold (600) Subheadings, labels Bold (700) Headings, key statistics Do not substitute other typefaces in Crossref-branded materials. Account badges If you’d like to show your account type on your website or in communications, we have standard badges for each account type. See the account badges page for snippets. Get in touch with the community team with any questions.