WTF is the AI training opt-out policy token?
Digiday ·
Major AI companies are backing a new AI training opt-out standard proposal for publishers, but it exposes deeper tensions over AI scraping.
Some of the largest AI tech companies — including Anthropic, Google, Microsoft and OpenAI — have agreed to support a new mechanism that lets publishers opt out of having their content used to train AI models, in just a few lines of text.
The proposed standard, called a “policy token” for AI training, comes as publishers seek more control over how tech companies scrape and use their content. They’ve tried blocking AI bots , pursuing legal action and negotiating licensing deals.
At first glance, this AI training policy token appears to offer a straightforward fix. In reality, it highlights why the problem is so complicated.
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