LeBron vs. Bron: Who Controls an Athlete’s Identity in the Age of AI?
Sportico.com ·
LeBron James’ threatened legal action against Bron AI, a sports-betting research and analytics app whose very name sparked an immediate backlash, is the latest chapter in an emerging legal fight over who controls a celebrity’s identity in the age of AI. It’s a fight that extends well beyond James and sports and could spawn far-reaching […]