Chipotle’s Ludicrously Capacious ‘Big Ass Bag’ Turned Viral Customer Memes into a Major Marketing Win
Inc.com ·
When fans joked about massive portions, the fast-casual giant didn’t push back—they built a 3-foot luxury stunt to capture the group catering market.
When fans joked about massive portions, the fast-casual giant didn’t push back—they built a 3-foot luxury stunt to capture the group catering market.