Why uniting supply, demand and intelligence matters in an era of fragmentation
Digiday ·
Evan Rutchik, president and Chief Strategy Officer, Viamedia
Advertisers’ primary goal hasn’t changed over the past 75 years: They are still trying to reach potential customers with engaging messages.
While the goal remains the same, the channels through which those messages are delivered have increased exponentially. Print, linear TV, radio and out-of-home all still have their place, but advertisers now must also consider digital, connected TV, YouTube, podcasts, Facebook, Instagram, TikTok, search, AI and other emerging formats.
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