What Makes a Celebrity Beauty Brand Stick?
WWD ·
From Scarlett Johansson’s The Outset to Gwen Stefani’s Gxve Beauty, this year has seen a number of celebrity beauty brands shutter, despite the success of counterparts like Rhode and Rare Beauty.
From Scarlett Johansson’s The Outset to Gwen Stefani’s Gxve Beauty, this year has seen a number of celebrity beauty brands shutter, despite the success of counterparts like Rhode and Rare Beauty.