Amazon’s Ads nears $20 billion in Q3 as it bets on agentic AI to fuel further growth
Digiday ·
Amazon Ads Agent promises simpler buying, but raises transparency questions A
Amazon posted Q3 revenues of $201.9 billion today (Oct. 29), up 12% year-on-year, with its advertising offering generating almost $20 billion during the period, also up 12% during the period, making it one of the fastest-growing business units within the enterprise.
Those perusing the earnings report will note how revenue fell from $19.81 billion in Q2 to $19.64 billion in Q3, a decline of approximately 0.9%, although one caveat is that the sequential comparison is complicated by Prime Day occurring in Q2 this year rather than Q3.
While Amazon has not provided a specific dollar Q4/FY 2026 revenue forecast for its advertising services division — total revenue is expected to be in the range of $240 to $247 billion — it is expected to be a key pillar in its overall growth strategy.
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