Banijay Eyes Expansion Into U.S. Scripted Space: ‘The U.S. Is a New Opportunity’
Variety ·
Banijay Entertainment, the production behemoth that now encompasses All3Media, is considering an expansion into the highly competitive U.S. scripted space, having gained major financial firepower through the recent merger. Speaking alongside chair Jeff Zucker in a conversation with Variety’s co-editor-in-chief at Mipcom Cannes, Banijay CEO Marco Bassetti said he saw an opportunity for the company […]
Banijay Entertainment, the production behemoth that now encompasses All3Media, is considering an expansion into the highly competitive U.S. scripted space, having gained major financial firepower through the recent merger. Speaking alongside chair Jeff Zucker in a conversation with Variety’s co-editor-in-chief at Mipcom Cannes, Banijay CEO Marco Bassetti said he saw an opportunity for the company […]