IAB Launches New Framework to Track When AI Influences or Completes Purchases
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The Interactive Advertising Bureau, a trade organization representing the digital advertising industry, released a new framework designed to give the industry a way to account for the role artificial intelligence plays in purchases, according to a Thursday (Nov. 12) press release. The framework, the AI-Era Attribution Blueprint, provides a way to classify AI’s role in […] The post IAB Launches New Framework to Track When AI Influences or Completes Purchases appeared first on PYMNTS.com .