Ad Tech Briefing: Zeta goes big as Apple casts a shadow over Advertising Week
Digiday ·
Advertising Week New York saw more ad tech M&A, plus, the rise of the "universal buying platform."
Advertising Week New York offered two different approaches to publicity. Some executives preferred to discuss Apple’s latest ad-targeting restrictions without putting their names to the conversation.
Meanwhile, Zeta Global spent the week issuing announcements, opening with an acquisition agreement and building toward a broader pitch for its role in enterprise AI.
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