Why the talent crisis in advertising is real and what comes next
Digiday ·
Bradley Keefer, Chief Revenue Officer, Keen Decision Systems
The advertising industry has a talent problem it desperately needs to confront: AI is eliminating the work that used to develop future leaders, and most agencies aren’t building a replacement pipeline.
No one wants to discuss entry-level jobs, but those jobs are how people obtain three years of experience and how they move into the middle management positions that keep companies functioning. Companies can keep using AI, but if employees don’t know how business systems function because they were never trained in the trenches, those companies are fragile.
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