Media Briefing: The IAB finds AI measurement standards elusive for publishers amid platform data gaps
Digiday ·
The IAB’s new AI attribution framework promises to standardize measurement, but a lack of platform data leaves much of AI’s impact invisible.
This week’s Media Briefing looks at how the IAB’s months-long effort to standardize AI attribution ran into a roadblock: the lack of visibility into what happens inside AI platforms.
The Interactive Advertising Bureau spent months trying to determine how the industry should attribute and credit conversions influenced by AI. But it ran into a problem: you can’t standardize what you can’t see.
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