One year in: DMG Media’s social-only briefs account for 30% of New Media revenue
Digiday ·
DMG Media’s year-old New Media division is carving out a new social revenue stream with creator-led IP aimed at younger audiences.
The commercial shift is beginning to show up in the numbers. Direct social-only briefs — campaigns that exclude DMG’s print and digital products — now account for 30% of New Media revenue, according to the division’s director Nathan Aspell. He said that revenue stream “wasn’t available” before the social-publishing division launched a year ago. This month, DMG signed a cross-platform campaign spanning social, print and online; the social component alone was worth seven figures, he added.
DMG Media doesn’t break out revenue for its New Media division yet. The wider group reported revenue was £1.92 billion ($2.56 billion) in 2025, per the company.
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