The Verge switches up its audience team to prepare for Google Zero
Digiday ·
The Verge has restructured its audience development team to prioritize loyal readers over traffic and page views.
The Verge is rethinking what it means to grow an audience in the post-search era.
After years of prioritizing SEO, content distribution, virality and referral traffic, the Vox Media-owned tech publisher has reorganized its audience team around turning casual site visitors into loyal, direct readers.
Over the past two years, The Verge has moved away from generalist audience development roles in favor of specialists focused on areas like newsletters, platform engagement and audience analytics.
Continue reading this article on digiday.com . Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.