The Hill adds interactive election tools to subscription offering ahead of the midterms
Digiday ·
The Hill is betting on interactive subscriber-only features to help grow its new subscription business ahead of the 2026 midterms.
With the U.S. midterm elections approaching, The Hill is adding interactive tools and exclusive election coverage to give readers more reasons to pay for its fledgling subscription business.
The political news publisher has rolled out new subscriber-only features ahead of the elections on Nov. 3, part of a broader push to grow its subscription business, which launched in July. The subscription push comes as industrywide declines in referral traffic are putting pressure on publishers to build more direct, paying relationships with readers.
Instead of putting content behind a paywall, The Hill’s subscription offering gives readers access to additional tools, such as newsletters, live interactive video calls where subscribers can ask questions, and other premium features. Called Hill Insider, the basic membership tier costs $5.99 per month and the premium tier costs $9.99 per month.
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