Korean Department Store Shinsegae Wants to Be a U.S. Beauty Player, Too
WWD · · g5128581
The retailer will host a monthslong Hyper Ground pop-up in New York showcasing more than 30 K-beauty brands, most of which have yet to debut at U.S. retail.
The retailer will host a monthslong Hyper Ground pop-up in New York showcasing more than 30 K-beauty brands, most of which have yet to debut at U.S. retail.