Media Briefing: Publishers are turning GEO from an experiment into a business
Digiday ·
Publishers are turning GEO into a new revenue stream as clients increasingly look to boost their brands’ visibility in AI-generated answers.
This week’s Media Briefing looks at how GEO went from publisher experiment to emerging revenue stream, and why AI visibility is quickly becoming part of the branded content playbook.
A year ago, GEO barely registered on publishers’ rate cards. Now, publishers say it’s become a regular part of client conversations.
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