AI boosts discovery but reviews still seal the deal, new research shows
Digiday ·
ChatGPT is where 16% of shoppers start looking for products. However, only 9% go there to actually buy something.
This story was first published by Digiday sibling Modern Retail .
This holiday season, shoppers aren’t blindly trusting AI assistants to do their shopping on their behalf.
According to a new Feedvisor survey, ChatGPT is where 16% of shoppers start looking for products. However, only 9% go there to actually buy something. And when an AI assistant recommends a product, only 5% of respondents say they buy it on the spot, with the rest checking other platforms like Google and Amazon first for better prices.
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