Live Nation Makes Majority Investment in Bizarro Chile to ‘Enhance Everything We Have Built’
Billboard ·
Bizarro founder Alfredo Alonso says the partnership will open the door to more artists, larger stages and new experiences for Chilean audiences.
Live Nation Entertainment is making a majority investment in Chilean live entertainment company Bizarro, Billboard can announce Friday (Oct. 9). The agreement will combine Live Nation’s international expertise and global network with Bizarro’s local market knowledge and relationships with Latin artists. The companies said the partnership will create more opportunities for artists and expand live music experiences for fans across Chile.
“Chile is one of the most dynamic music markets in Latin America, and a priority for Live Nation,” Michael Rapino , president and CEO of Live Nation Entertainment, said in a statement. “This agreement with Bizarro complements our existing partnership with DG Medios and strengthens our commitment to Chile and the growth of Latin music across the region.”
Alfredo Alonso , Bizarro’s founder, will continue leading the company’s creative and strategic direction. He founded the concert promotion business in 2008, and the company has operated in Chile for more than 18 years. It has also promoted and produced the Viña del Mar Festival since 2018.
“Bizarro was built with the purpose of connecting Chilean fans with the best live entertainment in the world,” Alonso said. “Partnering with Live Nation is a tremendous opportunity to enhance everything we have built, opening the door to even more artists, larger stages and new experiences for audiences across the country.”
Live Nation’s longtime Chilean partner, DG Medios , will continue to play a central role in the growth of international live music events in the country. The new partner will also contribute its expertise in developing Latin artists and local content, including its work around the Viña del Mar Festival.
The agreement adds another layer to Live Nation’s expanding network across Latin America, where the company has increasingly combined global scale with local partnerships and ownership stakes. Its regional portfolio includes OCESA in Mexico , Páramo Presenta in Colombia and Dale Play Live in Argentina.
In Peru, Live Nation announced a majority investment in Bizarro Peru in January. Bizarro Peru and Live Nation’s existing Lima-based team are operating as a unified local organization, with the companies combining the Peruvian promoter’s local expertise with Live Nation’s international resources.
“Together with Alberto and the team in Lima, we’ll combine Live Nation’s global expertise with our deep local knowledge to elevate the live music experience for fans and artists across the country,” Alonso said when the Peru agreement was announced. He also serves as president of Live Nation Peru.
For Chile, the companies said the focus will be on supporting artists, improving the live experience and expanding the country’s live entertainment offering. Bizarro will continue to lead its creative and strategic work, while Live Nation contributes its international reach and experience.