Ad Tech Briefing: AppLovin and Unity’s dual explained
Digiday ·
The mobile advertising duo’s legal dual exposes a bigger question about who owns the data generated inside mobile ad auctions.
Last week, a squabble over one of the most (seemingly) innocuous phrases in the digital marketing canon – that’s “data leakage” – broke out, with the row between AppLovin and Unity formalized by court filings in San Francisco.
In essence, the two mobile advertising giants are debating where one company’s right to observe an ad transaction ends and a rival’s proprietary data begins in a court of law where the outcome could have far-reaching implications.
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