Reddit dangles seasonal ad credits but advertisers still want better proof it works all year round
Digiday ·
Q4 credits may bring advertisers to Reddit, but concerns about measurement and its ad capabilities make it harder to secure year-round spend.
Reddit is offering advertisers extra incentives to spend in Q4 — the stretch of the year when budgets are biggest and competition for them is fiercest.
The social news website is offering new advertisers credits on new campaigns that go live before November 20: in the U.K., they get £500 for spending £1,000, or £2,000 for spending £2,000, according to an ad exec who recently spoke with their Reddit rep and shared an email confirming the incentives and deadline. In the U.S., the platform is also offering new advertisers $1,500 in ad credits when they spend $1,500 on the platform, per ads seen by Digiday.
After reviewing the incentives that Digiday had seen, Accuracast’s group CEO Farhad Divecha said that incentives like this “do work to reignite dormant clients’ interest to retry the platform.” However, following the decline in Google Search referrals, the general sentiment among his team’s clients is that Reddit isn’t as attractive without ChatGPT and Google sending it all that traffic.
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