ChatGPT is about to show brands their mention count
Digiday ·
The AI platform is testing an analytics dashboard that counts how often a business shows up in ChatGPT’s answers.
Marketers could soon find out how often ChatGPT users talk about them.
OpenAI is testing an analytics dashboard that counts how often a business shows up in ChatGPT’s answers and how many clicks those appearances send to its site. The tool sits inside a wider Business Hub that hasn’t launched yet. Juozas Kaziukėnas, founder of e-commerce research firm Marketplace Pulse, posted a screenshot on LinkedIn last week (November 6) after spotting a banner for the unreleased feature.
The banner asks businesses to “Claim your business in ChatGPT”, according to two seperate sources with knowledge of its workings. Once claimed, a business can track its mentions and keep its products and business information current. Claiming also unlocks what OpenAI calls a business agent, which answers customer questions using contact the business supplies. Getting in requires proof of authority to represent the business. Kaziukėnas said in the post that connecting a Shopify store is one way to do that.
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