Inside the post-Google playbook: Subscriptions, AI and team reorgs
Digiday ·
As Google traffic dries up, publishers are pivoting from Google traffic to subscriptions, AI visibility and newsroom reorgs.
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Publishers’ hemming and hawing over the Google Zero post-search era has reached a fever pitch. Now, they’re finally doing something about it.
Companies like Axios, The Verge and Time have started rewriting their playbooks to prepare for a future in which Google isn’t providing meaningful traffic.
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