Future of TV Briefing: Inside creator Grace Wells’s 100-hour branded video production process
Digiday ·
This week’s Future of TV Briefing looks at creator Grace Wells’s full production process, from initial brief to final delivery.
Picture the stereotypical sponsored video produced by a creator. You may be imagining someone holding up a product to their camera, hand behind the product to prevent their camera’s autofocus from blurring out said product, reciting a script about the product’s role in their everyday life and thanking the brand for partnering with them on this video.
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