In graphic detail: Six thousand brands later, ChatGPT ads still have a conversion problem
Digiday ·
OpenAI has ambitious ad revenue targets, which depend on advertiser demand, measurement and monetisation.
ChatGPT now handles roughly a fifth of the search queries Google does. Its ads business is worth considerably less. Nobody should be surprised by that. OpenAI only started selling ads this year, the format they’re growing into is still taking shape and the company has been tiptoeing around how much advertising to put in front of users who came for users. Advertising is, in other words, lagging usage. OpenAI will want that to change quickly and advertisers are already testing how fast it can.
Read on to see where things stand.
There’s room for OpenAI to increase the reach of its ad business within markets where it already operates. According to data from Similarweb and Graphite, the U.K. has the highest proportion of ad-eligible ChatGPT users seeing ads (45.7%), followed by the U.S. (43.4%) and Australia (43.3%).
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