Ad Tech Briefing: Can flipping the ad auction wrest control of ad tech from Google?
Digiday ·
Prebid wants to change one of the key fundamentals of ad tech.
Last week, one of the industry’s premier fall ad tech gatherings took place, where host Prebid offered a sneak peek of a bold vision: an open internet without Google’s dominance.
Prebid, a non-profit organization that helps publishers monetize with open-source tools, wants to spearhead industry efforts, read: independent ad tech and publishers, to break its reliance on Google, at least in sell-side ad tech.
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