How TF is the grocery store a media channel?
Digiday ·
This WTF guide, sponsored by Grocery TV, explores how marketers are reimagining in-store retail media to engage consumers inside the grocery store.
Even with the growth of digital channels such as e-commerce, social and CTV, the physical store remains one of the most influential moments in the path to purchase.
According to Grocery TV’s 2026 In-Store Shopper Perception Report , 95% of grocery shoppers make at least half of their purchase decisions in-store. Even younger, in-demand audiences frequent physical retail locations, with 55% of Gen Z consumers shopping in-store at least once a week.
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