Amazon says more than 400M customers have used Alexa for Shopping in the last 12 months
Digiday ·
Customers who use Alexa for Shopping are spending 50% more than those who don’t.
This story was first published by Digiday sibling Modern Retail .
During its fiscal third-quarter earnings call on Thursday, Amazon shed more light on how its conversational AI shopping assistant, Alexa for Shopping, is powering more transactions.
More than 400 million customers have now used Alexa for Shopping in the last 12 months, up from 350 million at the end of July. Meanwhile, customers who use Alexa for Shopping are spending 50% more than those who don’t, Amazon CEO Andy Jassy said during the company’s earnings call on last Thursday.
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