‘We’re not trying to be TwitchTok’: Twitch adds new short-form video feature
Digiday ·
Twitch is swinging big with a new short-form content push that should help more creators get discovered on-platform.
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For Twitch streamers, on-platform discoverability has always been a major issue. Twitch has tried to address this, with mixed success. Now, the platform is making its biggest swing yet.
Starting early next year, Twitch will let creators upload short-form videos made outside the platform. Announced during the keynote at TwitchCon 2026 in San Diego, the move is aimed at improving on-platform discovery and creating more ad inventory. Twitch’s goal isn’t to make clips into a TikTok-like destination, execs say, but to help viewers discover creators and tune into their livestreams, where creators make most of their money.
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