Study documents beef industry group's early efforts to counter climate concerns
Phys.org ·
A leading U.S. beef industry trade association knew by 1989 that cattle contributed to global warming but focused its response on protecting consumer demand through public relations, according to a new study that examined a decade of industry records.
A leading U.S. beef industry trade association knew by 1989 that cattle contributed to global warming but focused its response on protecting consumer demand through public relations, according to a new study that examined a decade of industry records.