Apple posts record revenue on strong iPhone, Mac sales
Macworld ·
Macworld After a jam-packed month that included the launch of a new smart-home display, touch-screen laptop, and folding phone, Apple on Monday released impressive quarterly results leading into what should be a stellar holiday quarter. For the quarter ending September 30, which notably doesn’t include any of the above products, Apple posted revenue of $114.5 billion, a 12 percent increase over the same quarter last year and a massive close to its “best fiscal year ever,” according to CEO John Ternus. Leading the way, as expected, was iPhone sales. With the launch of the iPhone 18 Pro boosting the numbers, Apple posted 57.5 billion in revenue compared to 49 billion last year, a 17 percent increase. The quarter includes roughly two weeks of iPhone 18 Pro preorders and sales, but doesn’t include any iPhone Duo orders, which didn’t go on sale until October 16. Also hitting shelves this quarter was the Apple Watch Series 12 and Ultra 4, but those didn’t have nearly as big of an impact. Sales in the Wearable, Home, and Accessories category were down about 8 percent year-over-year despite the new products. Also down was iPad revenue, which posted an 11 percent decline. The new OLED iPad mini could help stabilize things in the fourth quarter, but the rest of the iPad lineup isn’t expected to get an update until 2027. The opposite is true for the Mac. Buoyed by the launch of the M6 Mac mini and M5 Ultra Mac Studio, Apple posted a strong 25 percent increase year-over-year with earnings of $10.8 billion. Ternus said that Apple has, “never sold more Macs in a fiscal year.” That bodes well for the holiday quarter, when the new M6 iMac and MacBook Pro, as well as the new PROLED XDR MacBook arrive. Finally, Apple’s Services category continues to grow. For the first time, Apple topped $30 billion in revenue for Services on growth of around 10 percent. Apple is holding a conference call at 5 pm ET to discuss the results and the road ahead for its fiscal 2027, so stay tuned for updates.